Webtrends Adds Heatmap Option

Online analytics provider Webtrends has announced a Heatmaps service, available as an add-on capability for On Demand customers of its Analytics 10 platform.

Webtrends says the new service will help interactive marketers optimize conversions and improve visitor experiences, providing easy dashboard-based access to 'intuitive... crisp, detailed' mobile site and web site visualization overlays, scalable for any number of pages or domains and including mobile and social media use.

Steve Earl, Director of Product Marketing, says Heatmaps 'provide interactive marketers an intuitive understanding of visitor activity within minutes, instead of hours or days.'

Other companies recently announcing heatmap products include BuzzBack, SurveyGizmo and Celebros/SeeVolution.

Web site: www.webtrends.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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