Guildford, UK-based custom panel provider EasyInsites has teamed up with Mom365, the US sister company of the UK's Bounty Ltd, to launch a panel of new and expectant mothers.
The partners say the Mom365 panel, which will be available to researchers worldwide via Cint Access, will be larger and more deeply profiled than any of its US competitors and goes live next month. Its 40,000 members represent young families from those in the first trimester of pregnancy through to those whose youngest child is aged 7.
Profiling will include standard demographics; age of children or due date for pregnant women; grocery and babycare retail relationships; and print and online media consumption. In addition to standard quant surveys, screening questions will identify panellists' willingness to take part in online qual, off-line research and webcam and mobile-based surveys.
Mary Jo Romeo, President of Mom365 says the success of the partnership with Bounty gives her company confidence that EasyInsites 'will manage, grow and market our mom panel effectively.' She adds: 'Together with Bounty, we aim to have the largest global parenting panel.'
EasyInsites co-founder and MD Charles Pearson says the deal reflects the success of his firm's work with Bounty and adds: 'Mom365's objectives are to continue to gain insight on this very important, fast growing and fast changing market, and at the same time to provide their community with the opportunity to voice their opinion to influence the products and services they now need.'
Mom365 is the relationship marketing division of Our365, the USA's largest newborn photographer with 60% market share - and is online at www.mom365.com . EasyInsites is at www.easyinsites.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.