In the UK, consumer insight and sensory specialist MMR Research Worldwide has appointed seven new members of staff, including Jon Arthurs as Client Services Director. The new staff will be split between the firmís Wallingford, Oxford HQ and its London office.
MMR, which also has offices in New York, Singapore
and Shanghai, provides clients in the food, drink and personal care sectors with sensory research
, product testing, NPD and emotion-based research.
Arthurs (pictured) joins with twenty years of industry experience, with a focus on NPD and shopper segmentation. Most recently, he was a Director at Lieberman Research, prior to which he served as a Consultant with the Central Office of Information and as Worldwide Shopper Product Director at Research International. Earlier, Arthurs was European Shopper Insight Manager at Kimberly-Clark, Senior Associate Director at Martin Hamblin GfK, and Research Manager at Unilever. He began his career with sensory analysis specialist MSTS.
Scott Barlow joins as an AD, from TNS, where he gained food and drink research experience. In his new role, he will work on developing one of MMRís major accounts with a leading global drinks brand.
Associate Director Adam Curtis was previously an AD at Outlook Research, prior to which he was part of the Consumer Ad Hoc division of TNS Global Market Research.
Research Manager Jess Lomas joins from Harris Interactive where she worked for the past five years.
Helen Poll takes up the post of SRE, having previously worked at TNS Global Market Research as part of the quant consumer division.
Verity Cooper becomes Trainee Research Executive after previously working in the recruitment sector, and Mark Grafton joins as Marketing Communications Executive to oversee company branding and design.
Web site: www.mmr-research.com