Former Hansa GM Joins Kadence India

Research consultancy Kadence India has appointed former Hansa Research General Manager Maninder Khurana as Vice President - Consumer Insights.

Last year, Kadence opened 55 fieldwork offices across India, staffed by 225 new permanent members of staff, supported by more than 700 telephone and face-to-face interviewers and supervisors. The operations deliver fieldwork services to support the firm's offices in Delhi and Mumbai, which each house 150-seat call centres and insight teams.

Khurana has expertise in the CPG and automotive sectors, and specialises in conducting market mapping studies, brand and ad tracking and measurement studies. For the three years since he left Hansa, he has worked as a Consultant in Delhi. Before Hansa, he was an Associate Director and Branch Manager at Synovate in Bangalore, Client Service Manager at Nielsen, a Research Associate at the Indian Institute of Management and an SRE at Mudra Communications.

Kadence India MD Aman Makkar comments: 'Maninder joins with an unrivalled pedigree in developing the agencies for which he has worked and building many long-lasting client relationships. He has also developed some very interesting research tools and models of his own which will bring additional value to the insights that Kadence offers its clients.'

Web site: www.kadence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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