DAA Names John Lovett as President

In the US John Lovett, Senior Partner at Web Analytics Demystified, has been elected President of non-profit organization the Digital Analytics Association (DAA).

The DAA (formerly the Web Analytics Association) was founded in 2004 to provide professional development, certification, standards, and research for the digital marketing industry.

Lovett (pictured), who is a longstanding member of the organisation and was previously its Vice President, was recently re-elected for a two-year term on the Board of Directors. He assumes the role of President immediately, joined by fellow executive officers Bob Page (Vice President), Jodi McDermott (Treasurer), Shari Cleary (Secretary), and Jim Sterne (Chairman).

Prior to taking up his present role in 2009, Lovett spent a year with Forrester Research, as a Senior Analyst, before which he held analyst positions at Jupiter Research, Aberdeen Group, and Gomez Inc.

He said of his new role: 'The collective work of the DAA members, volunteers, and Directors Emeritus have elevated our industry association to a position of prominence and I resolve to advance our mission of digital analytics education, standards, research, and advocacy even further.'

Web site: www.digitalanalyticsassociation.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.