US-based online behavioral targeting firm OwnerIQ has closed a $7.5m expansion round, which it says has doubled its valuation.
The company’s solutions enable advertisers and agencies to target an online display ad message to consumers based on the products and brands they already own and/or intend to buy. Last summer, the firmraised
$7m in venture capital, and earlier this year, it acquired
shopper marketing technology platform DiJiPOP.
In recent months it has also launched CoEx, a co-operative exchange that enables manufacturers to share site visitor data with online retailers.
All existing investors participated in this latest round of funding, including Jim Savage, a Partner and co-founder of Longworth Venture Partners.
Founded in August 2006, OwnerIQ is based in Boston and is led by CEO Jay Habegger (pictured).
Web site: www.owneriq.com