US-based entertainment, media and technology specialist Interpret has enhanced its ‘Advance Long Lead’ (ALL) movie monitoring service with a feature which tracks movie titles up to a year prior to their release.

Interpret was founded in 2006 by three former Nielsen Entertainment execs, and helps clients plan, test and measure content on new media platforms. Its ALL theatrical monitor provides studios with early insight into the competitive strength and buzz surrounding their titles, by monitoring the ‘pre-campaign to first media spend’ time period. The service tracks more than 60 domestic titles each wave, and combines both traditional surveys with social media listening.

Grant Johnson (pictured), President of Interpret, comments: ‘Theatrical marketing executives tell us that it is often too late for any significant course correction should their title come onto traditional tracking ‘softer’ than expected. These data enable action, corrective or otherwise, far earlier in the campaign lifecycle.’

Web site: www.interpretllc.com .

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