ORC Adds More Features to CARAVAN

ORC International has added two new online sample options, geographical and 'generational' targeting, to its CARAVAN omnibus survey suite, offering interviews with a representative sample of US adults within any one state, top metropolitan area or age generation.

The Online CARAVAN Geographic Omnibus gives clients rapid access to 500 US adults within any state or any one of the Top 20 metropolitan areas, as defined by DMA; while the Online CARAVAN Generational Omnibus finds them a representative sample of 1000 among their choice of Baby Boomers, Generation X'ers or Millennials.

CARAVAN is one of the US's longest-established omnibus offerings, established nearly 50 years ago, and already includes Telephone (landline and cell phone); Online; and specialized US audience targeting via the latter with Teens and Parents. It has also been rolled out to Europe and Canada.

Wayne Russum, SVP and MD of CARAVAN Services, says both the new samples were driven by client demand, and adds: 'We're proud to be one of the few omnibus services that offer this robust suite of specialized audience targeting.'

ORC International has offices across the US, Europe and Asia Pacific and is on the web at www.orcinternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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