Radius Rolls Out Shopper Decision Approach

US-based full service agency Radius Global Market Research has rolled out a new approach for identifying and dissecting the various components of the consumer purchase process.

Headquartered in New York, Radius employs more than 100 people in key markets throughout the US and Europe. The new 'Decision Pathway Analysis' approach can identify the various 'decision pathways' that shoppers follow to a brand, as well as the frequency with which these pathways occur.

In addition, the Radius team will determine the motivational impact of brand touch points on the final purchase decision, for each pathway, enabling marketers to tailor their strategies accordingly.

MD Chip Lister comments: 'It's not enough to shed light on the key milestones along the consumer purchase process. Our Decision Pathway Analysis work is focused on delivering very specific tactical recommendations on how and when to drive purchases.'

Web site: www.radius-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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