Celebrus Gets £1m to Extend Big Data Insight

Newbury-based digital analytics specialist Celebrus Technologies has raised £1m in new capital, which it will use to drive further insight and business value from big data, while strengthening its relationships with its international partners.

Founded in 1999 and formerly known as Speed-Trap, Celebrus captures real-time data on individual online visitor behaviour from any mobile or laptop browser, and uses this to drive cross-channel behavioural targeting and personalisation.

The company also offers a tool to enable web site owners to monitor the usage of YouTube video content embedded in their sites, and gather insight into how it is received and engaged with at an individual level.

In 2010, a group of investors which included international venture capital firm Beringea injected £2m into the company. Beringea has now provided the latest funding, which will be used to extend Celebrus' relationships with partners such as SAS, Teradata and Microstrategy.

Celebrus Chairman Geoff Shingles (pictured) comments: 'We want to continue to invest in our partners and work with them, building joint propositions for the exploding world of big data. Together we can help our clients power advanced customer analytics through increased insight and maximise the business value gained from the vast amount of data organisations have access to.'

Web site: www.celebrus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.