Gould Steps Down from Harris Interactive Board

Alan Gould, the co-founder of ad effectiveness measurement firm IAG Research, has stepped down from the Board of Harris Interactive, citing increased responsibilities at venture capital firm Greycroft Partners.

Gould took on the role last year to help Harris further develop its mobile strategy, leverage its Research Lifestreaming platform, and pursue other new product initiatives.

IAG Research, which he co-founded in 2000, was later sold to Nielsen, with Gould serving as the rebranded Nielsen IAG's CEO of Advertiser Solutions.

Greycroft Partners invests in digital media firms and counts MR technology and online sample firm uSamp among its portfolio. Gould is currently a Venture Partner at the firm.

Web site: www.harrisinteractive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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