uSamp Hires Former Pepsico Insights Leader

Online sampling and technology company uSamp has appointed former Pepsico insights exec Robert Clancy as Senior Director of Insights and Strategy.

US-based uSamp launched in 2008 and now has a global panel of more than 9 million people in more than 90 countries.

Clancy (pictured) joins with a 20-year consumer insights background. For the past seven, he has worked at Pepsico, latterly as Director, Multicultural Consumer and Shopper Insights. Prior to this he held a number of senior client side roles, including that of Manager of Consumer Insights at Blockbuster, Marketing Research Manager at Diageo, and Consumer Research Manager at JCPenney.

CEO Matt Dusig comments: 'Robert's extensive background in building consumer insights programs from the ground up for numerous big brand companies is a natural fit for uSamp. His experience on the client side will help us to better understand the inner workings of major brands and allow us to tailor our offerings to their needs.'

Web site: www.usamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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