Vision Critical Hires Four for Media & Ents Arm

Online research community specialist Vision Critical has recruited four new execs for its Media and Entertainment team, and says it expects revenue from the division to nearly double in North America within the next year.

Last August, former Ipsos OTX MediaCT President Bruce Friend (pictured) joined the company to lead the division, since when it has brought in more than a dozen new clients and opened a new office in Los Angeles.

Two of the new arrivals join the LA office: Linda Forbess, who joins as Senior Vice President of Media Entertainment in the new office, having previously launched and managed global market research departments at THQ and Atari; and former Ipsos VP Todd Amoroso, who takes up the post of Vice President of Media and Entertainment, having worked previously at Madison Square Garden and MSG Sports.

Based in New York, Michelle Darcy also becomes Vice President of Media and Entertainment, after working at Ipsos OTX where she specialized in digital research and managed the Google account. Joining her in New York is Elizabeth Carey, who will be assisting with business development, marketing and client management.

Friend comments: 'Media and entertainment companies have highly engaged consumers who have a strong emotional connection to their brands, and building and maintaining a Vision Critical Insight Community is a very efficient and effective way for these companies to interact with and learn from their consumers. I am excited to welcome these four new members to the team and to continue to provide valuable consumer insights to the media and entertainment industry.'

Web site: www.visioncritical.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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