KSS Retail Launches Pricing and Promotions Tool

In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced a new business intelligence tool called PriceStrat Analyzer, to enable retailers to tap into their data for decisions about pricing and promotions.

KSS Retail provides optimization and shopper insight solutions combined with real-time modeling for the grocery, convenience, general and online retail sectors. The firm's Retail Shopper Insights platform offers a tool through which to gain shopper feedback, while measuring and modeling purchasing habits.

PriceStrat Analyzer allows retailers to gauge the effectiveness of pricing decisions and identify trends across a variety of metrics, and then share that information with their merchandising, category management, marketing and financing teams, as well as with trade partners and other stakeholders. Additionally, the solution can be used to illustrate the effectiveness of advertising and promotions, while providing competitor data at multiple levels.

Yael Cosset (pictured), CEO of KSS Retail and Global CIO of dunnhumby, comments: 'It's important that retailers have visibility into the impact of their pricing strategy so they can take active steps to maximize both financial outcomes and customer brand perception. This new analytics solution reinforces KSS Retail's commitment to ongoing innovation and to making sure that our clients get the most value from our technology solutions.

Web site: www.kssretail.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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