Brazilian Partnership for Vision Critical

Online community specialist Vision Critical has partnered with Sao Paulo-based market research agency Nox4Think, which will resell its insight community technologies to clients and prospects across Brazil.

Vision Critical secured an investment of $20m last August, since when it has ramped up global expansion through Asian partnerships with Morpace, Dentsu and Shanghai-based agency N Dynamic, a German agreement with SKOPOS, and a global deal with Research Now.

Nox4Think provides a range of solutions to map social networks, find out how those networks influence consumer purchase decisions, and uncover how clients and their consumers are connected. In addition, the firm offers qual and quant research, CATI, CAPI, online and ad hoc and tracking services.

Founder Eduardo Sincofsky (pictured) comments: 'We're very excited to partner with Vision Critical to deliver insight communities to our clients in Brazil. As the market research industry continues to advance in Brazil, Nox4Think will be at the forefront in providing communities to clients that will better allow them to understand customer perceptions and opinions, helping them make more knowledgeable and profitable decisions.'

Web sites: www.visioncritical.com and www.nox4think.com.br .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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