Daily Research News Online no. 17762 - O&M Appoints Cullen for Global Data Role

O&M Appoints Cullen for Global Data Role

August 21 2013

In the US, WPP-owned marcoms network Ogilvy & Mather (O&M) has promoted Todd Cullen to the role of Global Chief Data Officer, responsible for expanding the Data and Analytics Practice from its current total of 1,000 professionals worldwide.

O&M offers services such as advertising; PR and public affairs; shopper and retail marketing; and consulting, research and analytics through its network of more than 500 offices in 126 countries.

Cullen (pictured) joined the agency in May as Chief Data Officer, having previously served as SVP of Consumer Insight and Analytics at digital marketing firm Bridgevine, where he focused on deploying data and predictive modeling techniques for clients in the telecoms sector. Prior to this, he spent ten years at data services firm Acxiom, most recently working as VP of Global Data Products, and previously leading the Marketing Strategy and Analytics practices. Earlier, he was Chief Information Officer at Cognitive Data (now part of Merkle).

In his new role, Cullen is charged with identifying data sources and techniques, building scalable predictive analytics models, and applying the resulting insights across O&M's services. He replaces Dimitri Maex, who originally established the practice and was promoted to MD of OgilvyOne New York last year.

Cullen reports to Miles Young, Worldwide Chairman and CEO, who comments: 'Data and analytics are our heritage. David Ogilvy worked for Gallup before he started his agency and we have been using data to uncover insights and optimize our campaigns for more than 20 years. The appointment of Todd signals our intent to stay at the forefront of this area. His global experience with developing data offerings for some of the world's biggest companies, along with his track record for using innovative new data and analytics techniques make him a wonderful addition to the company.'

Web site: www.ogilvy.com .