App Annie Adds Analytics Aggregator

App store analytics firm App Annie has launched a platform helping publishers to aggregate their total ad spend and revenue from multiple ad networks into a single dashboard.

The firm has offices in Beijing, Paris, San Francisco, Tokyo and Hong Kong, and provides app ranking data and mobile analytics - app store download, sales and other data for iOS & Android. In September, the firm raised $15m in Series C funding, and last month it extended its offer to the book publishing sector with a service helping authors and publishers to track and analyze eBook sales and trends.

The firm says its new tool removes the need for marketers to export data from dozens of ad network dashboards and manually collate and analyze that data into a spreadsheet. Instead, mobile ad data is aggregated across multiple networks and countries, and then tied directly to individual apps and their downloads, revenues, rankings and reviews. As well as tracking data, it also looks at ROI on ad spend, and correlates ad revenues to app revenues.

CEO Bertrand Schmitt (pictured) comments: 'By creating a platform that can extend to not just other forms of digital content, but other forms of data, like that from ad networks, we begin transforming how app publishers, brand managers and marketers approach their data. With a more holistic platform for all of their data, they can make highly informed and strategic decisions about their apps and businesses.'

Web site: www.appannie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.