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Nielsen Increases Harris Offer

January 17 2014

Nielsen has increased its offer to buy Harris Interactive from $2.00 to $2.04 per share, valuing the company at around $118.9m.

Nielsen to pay a bit more for Harris sharesThe agreement was first announced in November, when Nielsen put in the bid to acquire all of the outstanding shares of Harris Interactive's common stock for around $116.6m. In a statement issued today, Nielsen said that the increase in price is attributable to Harris’ cash balance being $2.18m higher than the cash balance specified in the original merger agreement, which has resulted in a $0.04 increase in the per share offer price.

In accordance with the terms of the merger agreement and applicable securities rules, expiration of the offer has been extended until midnight, New York City time, on January 31st 2014, with the possibility of further extensions. Except for the increase to the offer price and the extension of the expiration date, all other terms and conditions of the offer remain unchanged.

Harris Interactive stockholders who have already tendered their shares will receive the increased offer price.

Web sites: www.nielsen.com and www.harrisinteractive.com .

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