In the UK, WPP-owned Kantar Media has promoted Richard Poustie to the position of Chief Executive Officer of its TGI & Custom division, which has recently been expanded to include the Kantar Sport business.
TGI (Target Group Index), established by BMRB in 1969, measures consumer product and brand consumption, attitudes and media usage, and its uses include consumer profiling, brand positioning, media planning and buying. The service is part of the TGI & Custom division, which now includes the sports research business. The latter provides rights owners, federations, clubs, venues and sponsors with an understanding of the impact of sport and entertainment on consumer behaviour.
Poustie (pictured) was most recently TGI’s Chief Operating Officer. He began his career with BMRB in 1991 as a graduate trainee, and later served as Head of TGI UK & Europa, Deputy MD of BMRB International (prior to TGI’s integration into Kantar Media), and Head of TGI Western Europe.
Kantar Media CEO Andy Brown comments: ‘I think this is exactly the right appointment for TGI & Custom. Richard has over 20 years’ experience of leading TGI businesses internationally and has an excellent understanding of the evolving needs of our clients and a clear vision for the future direction of the business.’
Web site: www.kantarmedia.com .