Lightspeed GMI Adds Google 'Micro Survey' Service

Kantar's online specialist Lightspeed GMI has launched a service called Survey Cycle, which combines its research design and project management skills with Google Consumer Surveys, to deliver 'micro surveys' comprising ten questions or fewer.

The new service has been developed for clients who want quick turnaround studies, but require a qualified research professional to execute the fieldwork for them. Survey Cycle gives clients access to fieldwork managers who use the Google Consumer Surveys automated platform, in order to gather feedback from targeted respondents.

Daniel Fitzgerald (pictured), Chief Client and Marketing Officer, comments: 'This agreement with Google Consumer Surveys will benefit our clients by providing them increased flexibility to test and refine more concepts and ideas before embarking on more intensive survey research. Survey Cycle further extends our product portfolio allowing Lightspeed GMI to better meet the expanding and diverse needs of our client's research continuum.'

In separate news, Kantar Chief Research Officer Renee Smith, and Lightspeed's SVP, Global Marketing & Strategy Frank Kelly have joined the Google Consumer Surveys Advisory Board, which brings together and solicits feedback from industry thought leaders in order to enhance its tools.

Web site: www.lightspeedresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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