ThinkNow Unveils Spanish Language Ad Tester

California-based ThinkNow Research has launched an online Spanish language ad testing platform, assessing 15- and 30-second television ads and linked to a normative database.

The new product uses proprietary online methodology to measure ad recall, purchase intent, commercial & brand attributes, and other key diagnostic measures linked to ad effectiveness. The firm's norms cover more than twenty ad test measures and respondents are drawn from the company's proprietary online market research panel, DigayGane. Clients can add extra closed and open ended questions to further customize tests.

ThinkNow focuses on US Hispanic, Latin American and Multicultural research, and offers a substantial online research panel and a monthly Hispanic omnibus. It also helps clients to create customized online Hispanic communities.

Managing Partner Roy Eduardo Kokoyachuk says the new product was developed with input from major Fortune 500 companies asking for 'a faster, less expensive ad testing product with an accompanying normative database'. He adds: 'Oftentimes, Hispanic marketing campaigns were not benefitting from the key insights Hispanic ad testing provides because of with the slower turnaround times and higher cost of traditional testing methods.'

Web site: www.thinknowresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.