Acxiom Hires Starcom's Ian James as European MD

Enterprise data and analytics company Acxiom has hired Starcom Media Vest Group's former EMEA Chief Digital Officer Ian James for the newly created role of European Managing Director.

Acxiom combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing - including a suite of products to provide customer segment data based on lifestyle and intent to purchase profiles.

James (pictured) joins the London office from Publicis subsidiary Starcom MediaVest Group, where he was responsible for maintaining and developing integrated digital communications offers for clients. Prior to this, he worked as a VP at Aegis Media, was Group Strategy Director and MD at Chrysalis Mobile, and served as Global Head of Digital for Bacardi.

In his new role, James will be responsible for Acxiom's European operations, including the roll-out of its AOS big data solution (Audience Operating System) across the region. He reports to Global Chief Revenue Officer Nada Stirratt, who comments: 'Ian's appointment marks a significant step in developing Acxiom's proposition across Europe. His vast experience in leading and developing digital strategies for some of the world's most recognizable brands will be instrumental to our growth and to ensuring we continue to deliver an exemplary level of innovation and service to our clients.'

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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