Audience Partners Gains Political Ad Targeting Patent

In the US, ad tech company Audience Partners has received a patent for proprietary technology allowing political campaigns to use voter registration records and other data to target digital advertising.

Based in Philadelphia, the company uses data science, programmatic ad-buying and proprietary first party data assets to provide cross-platform ad targeting services for clients including Senators, Governors, US Government agencies, major hospitals and health insurers.

The patented technology facilitates the use of publicly available voter registration records and demographic political data - such as party affiliation, voting history, and political geography - to target and place ads and messaging across millions of web sites, mobile apps, and multiple digital devices.

Co-founder Jeff Dittus comments: 'We have invested millions of dollars into our solution and feel like we have built the 'Holy Grail' of political advertising. Our patented system and methodology allows political advertisers to accurately micro-target digital ads driven by voter registration records and hundreds of other characteristics, while respecting privacy.'

Web site: www.audiencepartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.