MetrixLab Opens in Brazil

Netherlands-based online research and marketing analytics firm MetrixLab has opened a new office in Sao Paulo, Brazil, focused on South American regional clients.

Headquartered in Rotterdam and San Francisco, with offices across the US, Europe and Asia, MetrixLab collects and analyses data from millions of consumers in more than 50 countries. Additionally, through a big data joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk, the firm extracts and analyses data from its Research Solutions division and its Social Analytics division.

The new office will be led by consumer behaviour and shopper strategy specialist Rebeca Dreicon (pictured), who previously co-founded boutique consulting firm Inception Brazil. Before this, she worked for The Futures Company as Head of Brazil - São Paulo; and in London as an AD at TNS and a Research Manager at Ipsos.

Thijs Elias, Global Commercial Director of MetrixLab, comments: 'We see that our integrated approach across social, survey and enterprise data is increasingly relevant to regional and international clients. Brazil is a logical next step for supporting our clients, with other countries soon to follow.'

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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