US web analytics and tag management firm Tealium has launched a suite of services which aim to break down the barriers between marketing data and the other data available across organisations.
Co-founded in 2008 by former WebSideStory execs Mike Anderson and Ali Behnam (pictured), the firm offers enterprise tag management to help organizations improve their ROI by enhancing the performance of their existing marketing programs. In February, it closed a $30.7m Series D round of funding, which it is using to expand operations domestically and internationally, and to drive product development.
The new 'Tealium DataAccess' solution provides a set of services that support business intelligence or enterprise data warehouse initiatives, while enabling marketers to gather omnichannel, event, and audience data from across both web and mobile touchpoints. This combined data is then available across the enterprise.
DataAccess serves as an open platform through which a brand's first-party customer data is accessible in a variety of industry standard formats, and can be used within a variety of visualization or reporting software packages, such as Tableau. It also works with a variety of data platforms, including big data tools such as Splunk, and business intelligence systems like Looker.
Web site: www.tealium.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.