SIS Adds to US Fieldwork and B2B Teams

US-based full service agency SIS International Research has appointed Ana Rangel to help enhance its Hispanic Spanish-speaking offer, while Ralph Pagan joins as Vice President of Strategy and Market Intelligence in the B2B Market Research team.

Founded in 1984, the firm offers a full range of services including fieldwork, data collection and strategic market research, from offices in New York, Los Angeles, London, Berlin, Manila and Shanghai. Services range from opinion, satisfaction and loyalty research to segmentation, competitive intelligence and usability testing.

Rangel joins as a Recruiter/Translator from her previous stint in a marketing role at Creplas, before which she worked for SIS in a similar position in New York. Earlier, she held senior marketing and research roles at Cuauhtemoc, Evoke and Ivicom. Pagan most recently served as Marketing Director for the new US division of an Asian beverage company, prior to which he was MD at consultancy 691 Marketing, and held senior roles at Morgan Stanley Smith Barney, Municipal Credit Union, UBS and Guardian Life Insurance. In his new role, Pagan will lead the SIS B2B Research team, working alongside Damir Giliyazov, Manager of Market Intelligence.

President and CEO Ruth Stanat comments: 'We are excited to announce our expanded fieldwork and data collection capabilities across the US. We have a strong B2B research team with domestic and global expertise. With enhanced capabilities we look forward to serving our clients' needs in the US and around the world.'

Web site: www.sis-international.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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