Board Role for Simpson Carpenter Analytics Head

UK research agency Simpson Carpenter has promoted its Director of Advanced Analytics Frank Hedler to the Board, after two years with the company, in recognition of 'the growing importance of strategic data management'.

Hedler leads a team of marketing scientists working in areas including analytics and modelling, text-mining and data visualisation. He joined from GfK nurago where he was Director of Digital Science, and worked previously at Nunwood Consulting.

Company founder Tom Simpson says the move is the latest in a series of senior appointments giving the firm a new management team. Co-founder Derek Carpenter retired at the end of last year, a move for which the company said it had been preparing for around 18 months. In the past 9 months it has brought in former Flamingo Group Insight Director Kirsty Higgins to lead a new department dedicated to comms research; former BrainJuicer and SPA Future Thinking exec Paul Roberts as Digital Director; and Emily Hunt, former Director of Insights and SVP at Edelman Berland, as Head of Strategic Insights and Innovation.

Simpson says of the latest promotion: 'Frank's focus is right at the heart of the biggest challenge facing businesses today - how to use the huge amount of data now available. We all know the world of data is changing, and Frank has an unrivalled understanding of those changes and of how to integrate data in a way that best serves our clients'.

The company was formed in 1998, has particular experience in the retail, tech, pharmaceutical and automotive sectors, and is online at www.simpcar.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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