Former Nielsen Exec to Lead Acxiom Marketing Services

In the US, enterprise data and analytics software firm Acxiom has appointed former Nielsen exec Jeremy Allen as President of its $445m Marketing Services division.

Allen (pictured) joins with more than two decades of enterprise marketing experience in senior leadership roles. Most recently, he worked at Nielsen as President and General Manager, Marketing Services, having previously been EVP of the firm's Marketing Effectiveness Practice. Prior to this, he spent thirteen years at McKinsey & Company, where he served as a Partner in CPG.

In his new role, Allen reports to CEO Scott Howe, who comments: 'Jeremy's ability to innovate and delight customers is key to growth and further advancing our marketing services offering. We are pleased that he chose to join Acxiom and look forward to his contributions'.

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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