MFour Mobile Research is planning to triple its office space by relocating to Newport Beach Gateway in California, and is beginning a recruitment drive to double its research and development team by year end.
Founded in 2001, MFour uses GPS technology to collect information at the 'point of emotion', allowing clients real-time insights into audience experience; and also offers the Surveys On The Go app, giving access to an all-mobile panel. Earlier this month, the firm rolled out a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for rapid feedback on ads, broadcasts and videos.
The team is now being relocated to a 14,000 square foot office space in a new building overlooking Newport Beach's Upper Back Bay Preserve. The new office sits on a twelve-acre campus and features an open floor plan, three conference rooms, quiet rooms for sales staff, and amenities such as an on-site gym and bistro.
CEO Chris St. Hilaire explains: 'It is important to get our growing staff on one floor so we remain collaborative, as we continue to establish best practices for mobile market research designs and fielding'.
Web site: www.mfour.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.