In the US, The Maritz Institute has appointed former General Motors manager Charlotte Blank as Executive Director, to guide its future direction.
The institute was formed in 2009 to support clients of Maritz, which provides customer experience research, employee recognition, customer loyalty, and channel and sales performance services. The organization offers access to a network of thought leaders, who aim to help companies achieve their strategic business goals by engaging stakeholders.
Blank (pictured) joins with a background in neuromarketing, social media and global branding. Most recently at General Motors, she led a cross-functional team of marketing, sales and agency partners to deliver communications for the Buick brand; and earlier she worked as the firm's Manager, Social Media. Before this, she was an Analyst at Turner Broadcasting. She holds a BSc in Neuroscience and Behavioral Biology from Emory University, and a Masters in Business Administration from Harvard Business School.
Chairman and CEO Steve Maritz comments: 'Charlotte's unique experience in the fields of marketing and human sciences make her a great fit to lead the future direction of The Maritz Institute. I am confident in her abilities to deliver not only on our clients' bottom line, but to drive positive results for the people participating in our programs'.
Web site: www.themaritzinstitute.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.