Online community and survey tech provider Toluna has received a $10m investment from its holding company ITWP Acquisitions, for use in promoting its QuickSurveys DIY online consumer insights platform.
Launched in 2008, QuickSurveys is fully integrated with Toluna's global community of nine million consumers, and allows non-research specialists to create short, targeted surveys which can deliver responses to up to fifteen questions over a period of 24 hours. It also offers a survey research infrastructure which provides on-demand survey creation and real-time targeting and respondent access to measurement companies including Nielsen and dunnhumby. According to the firm, QuickSurveys revenue is set to more than double in 2015.
CEO Frédéric-Charles Petit comments: 'At Toluna we are focused on developing methods to streamline the creation of meaningful insight and deliver them in real-time. Toluna.com is the world's largest social voting community and via QuickSurveys we can deliver the opinions of millions of community members on-demand 24 hours a day, seven days a week, 365 days a year'.
Private investment firm ITWP Acquisitions is sole shareholder of Toluna, and is owned by Verlinvest, Invesco Perpetual and Nielsen. The new funds will also be used to enhance the firm's MR automation tools, to recruit new staff, and for broader marketing.
Web site: www.toluna-group.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.