Emerging markets panel specialist Borderless Access has extended its coverage to the Middle East, through the launch of a 20,000 strong consumer online and mobile-ready panel in the KSA (Kingdom of Saudi Arabia) region. This is the firm's 21st panel launch.
Founded over a decade ago, the company currently operates consumer, B2B, IT and niche audience panels across the healthcare, travel, automobile, finance and mobile segments. Last year, it launched panels in Poland, Chile, The Philippines, Nigeria, Colombia, New Zealand, Australia, Singapore and Thailand. In September, Borderless Access introduced a behavioral profiling capability for its panellists across twenty countries, allowing it to target consumers on the basis of their brand usage and consumption patterns.
Commenting on the launch in KSA, company President Ruchika Gupta (pictured) said: 'The Middle East has always been a high demand market for market researchers, but it's also a tough market for traditional sample providers to penetrate. With our recent experience in successfully launching and managing other tough markets such as Nigeria and South Africa, we felt confident in our ability to provide access to the Middle East.'
The firm, which will soon be launching its services to other Middle Eastern markets, is online at: www.borderlessaccess.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.