In the US, Teradata Marketing Applications, a division of big data analytics platform Teradata, has partnered with micro-location tech firm Localz to provide iBeacon tools delivering personalized content direct to an individual's mobile device.
Through the deal, the Teradata Integrated Marketing Cloud will be integrated with Localz' Spotz micro-location technology platform, allowing users to generate individualized, location-based messages that draw on historical and real-time customer interaction data. The firms say response and location information from the interactions will help marketers build a 'deeper view' of the customer experience by connecting consumers' physical actions with their online behavior.
Company co-President Bob Fair sums up: 'To drive growth, marketers today must find innovative ways to use both historical and real-time data to achieve value-based relationships with individual customers. Teradata, with Localz, now makes it easier to increase customer engagement and loyalty with individualized, location-based digital marketing'.
Web sites: www.teradata.com and www.localz.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.