Omni-channel data and tag management firm Ensighten has raised $53m, for use in accelerating development and sales of its marketing data management and deployment software.
Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank.
The firm offers enterprise tag management, mobile app deployment and optimization, and customer profile creation and activation, helping customers to deploy and optimise mobile apps, and to manage their data to ensure both compliance and effective commercial use.
Recent achievements include sales growth of 1,012 percent over the last three years; rapid overseas growth and investment; the launch of a patented, real-time, no-SDK mobile app optimization and deployment platform; improved privacy and security capabilities; and numerous upgrades and integrations.
Joe Restagno, Managing Director for Silicon Valley Bank, comments: 'Impressive revenue growth along with extremely high customer satisfaction levels make Ensighten an exciting company for us to partner with'. Ensighten CEO Josh Manion says the new funding will be used 'to aggressively fund product innovation, global sales, customer support and other key growth objectives'.
The company appointed Pelin Thorogood as Chief Strategy Officer in March, following its acquisition of digital analytics firm Anametrix, where she was CEO; and in August struck a deal with Omnicom data and analytics division Annalect to bring first-party data insights and campaign ROI measures to advertisers in the MENA region. Its web site is at www.ensighten.com .