In the UK, Marketing Sciences Unlimited has appointed Scott Harwood-Ramsay to head up its Qualitative Research team.
The Creston subsidiary conducts qual and quant digital and sensory research for clients around the world. Last year, it launched a panel called Reflected Life, to provide continuous data on the digital footprint of the UK population.
Harwood-Ramsay (pictured) joins with more than twenty years' qualitative research experience. Prior to a spell as an independent consultant, he worked for Sky TV as Research Controller, in charge of in-house qual work; was Head of Qualitative at Prescient UK; and held director-level roles at Ipsos, Firefish, and Hall & Partners. His background has included work across a wide range of categories and brands, with a particular focus on brands and their communications across international markets.
MD Jane Rudling comments: 'Scott brings a wealth of knowledge across a wide range of research methods and sectors. He will lead and support our already strong Qualitative Research team, and his past experience means he's ideally placed to work closely with the team at Walnut Unlimited, our neuroscience consultancy, to further roll out our integrated neuro-qual approach to creative evaluation and creative development'.
Web site: www.marketing-sciences.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.