Sprinklr to Buy Social Media Display Platform Postano

In the US, social media tracking specialist Sprinklr is to acquire social media aggregation and display platform Postano from parent company TigerLogic, in a cash deal said to be valued at $2.4m.

Postano enables brands to find, curate, and analyze their social media fan data, and publish it as visualizations across web, mobile and live screen displays, for industries such as sports, retail, and events. Sprinklr says Postano's technology will enhance its own display capabilities, allowing brands to interpret and share data across their organizations.

Following the acquisition, which should take place early next month, Postano will join a portfolio which includes community platforms specialist Pluck; online customer community platform Get Satisfaction; social media monitoring firm Scup; and location-specific text analytics software company NewBrand. The deal is part of TigerLogic's plan to dissolve the business, which also include the sale of its Omnis mobile development platform.

Sprinklr CEO and founder Ragy Thomas (pictured) comments: 'Postano's technology and creativity will elevate Sprinklr's visualization capabilities, letting brands see the voice of their customers more clearly and giving them the ability to provide more immersive visual experiences — from stores to stadiums.'

Web site: www.sprinklr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.