Innovid Appoints MD for APAC Region

Online video analytics specialist Innovid has appointed former Sizmek exec Carolyn Bollaci as Managing Director of APAC, supporting the company's growth in Australia, New Zealand, Hong Kong, Japan, Korea, Southeast Asia, India and China.

Founded in 2007, Innovid provides MRC-accredited tools to create, deliver and measure video campaigns. These tools capture consumer engagement with proprietary real-time analytics and reporting, proving insight into ad viewability, engagement, awareness and social media sharing. The firm also partners with a number of research firms to expand its range of measurement options.

Bollaci (pictured) joins with more than twelve years' experience in digital media, both in Australia and her native US. While at digital ad management company Sizmek, she led business development efforts for global clients, digital sales and ANZ operations. Before this, she served as Country Manager at MediaMind (which later rebranded as Sizmek), and she held senior sales positions at News Digital Media, and Australian news and entertainment web site ninemsn.

Co-founder and CEO Zvika Netter says of the appointment: 'Carolyn brings a unique blend of experience in media, advertising, sales, and Asia-Pacific culture that will be a major asset for Innovid as we continue to substantially expand our operations across the region'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.