WPP Buys Remainder of TNS ICAP in Greece

WPP has acquired the remaining 49% stake in Taylor Nelson Sofres ICAP Market Research (TNS ICAP) in Greece.

In 2002, TNS formed a joint venture with information and consulting services company ICAP A.E. through the acquisition of 51% of the Greek business. Athens-based TNS ICAP employs 36 members of staff, providing TNS tools and methodologies alongside other qual and quant research services. For the year ended 31st December 2015, TNS ICAP's consolidated revenues were EUR 5.8m.

Ero Papadopoulou (pictured), Kantar's CEO Greece & Israel Consumer Insights, said: 'We have a strong and successful team in Greece and this acquisition is a sign of our commitment to the country. It will allow us to do more between TNS, Millward Brown and other Kantar companies and improve our offer to clients'.

Web site: www.tnsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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