New Omnibus Offers Neuroscience 'Snapshot'

Research technology provider Interactive Video Productions (IVP) has unveiled a 'Neuro Omnibus for Video Testing', allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research.

IVP's offering includes usability, eye tracking and neuromarketing technology and is available across the US, Europe and Canada, including via a substantial network of research facility partners. The new Omnibus product can be integrated into a traditional research project, adding a snapshot of consumer reactions, in terms of attention and emotional reaction to each section of the video. Clients receive metrics including an indication of the impact of the critical first six seconds of their tested ad, and graphics of variation in response throughout the clip; along with consulting input from staff at HCD Research.

Target groups include Millennials, Boomers, Gen X, new car buyers, mothers of young children, and online shoppers, and the first wave will take place on June 17th.

Company President Bob Granito (Pictured) says the new offering 'substantially reduces the cost of neuro research' by allowing multiple videos to be grouped and viewed together by sought after target segments.

Web site: www.interactivevideo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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