US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices.
Market Force, which has offices in the US, Canada, the UK, France and Spain, provides location-level measurement solutions such as customer experience surveys, mystery shopping and contact center data integrated into one platform. The company employs more than 400,000 mystery shoppers across the globe who visit restaurants, grocery stores, gas stations, banks, clothing stores and other retailers, and report back on areas such as service, food quality and cleanliness.
With the new Eyes:On app, mystery shoppers can view available opportunities within ten miles of their mobile device or their home address, including details on the type of assignment, location, dates and payment or reimbursement amounts. Once a user is deemed qualified for the assignment, they can select and confirm their desired date. Reports can be completed and submitted through the app, and shoppers can upload supporting documentation such as images, receipts and business cards.
Chief Strategy Officer Cheryl Flink (pictured) comments: 'Our mystery shoppers come from all walks of life, but one commonality is that the majority own a mobile device and enjoy the convenience it offers. By offering this new level of mobility, we're making it possible for shoppers to take on more opportunities in a given day, complete assignments while on the road, and quickly submit their post-shop reports on the spot'.
Web site: www.marketforce.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.