CEO Promotions at Xaxis

WPP's audience profiling and targeting division Xaxis has promoted Nicolas Bidon to the role of Chief Executive Officer, EMEA, with Jana Kusick taking his old role as Global CEO of ad targeting subsidiary plista.

Audience profiling group Xaxis was formed in 2011, bringing together expertise from across WPP, and now serves more than 2,800 clients in 44 markets worldwide. Bidon (pictured) most recently served as Global CEO of plista, before which he was Xaxis' UK Managing Director. Earlier, he was Director of Brand Display and Video Advertising EMEA at Yahoo! and held senior business development roles at Watchfire (acquired by IBM Software) and MicroStrategy.

In his new role, Bidon will be responsible for leading Xaxis strategy and operations across the company's 25 markets in the region, including the growth of specialist companies Light Reaction, Bannerconnect and plista. Kusick previously held a number of positions at plista, initially as Sales Manager and later as MD for Germany, Switzerland and Austria.

Xaxis Global CEO Brian Gleason comments: 'Nicolas has been instrumental in the success of both Xaxis and plista over the past three years and his management expertise, product knowledge and market understanding makes him the ideal choice to lead all Xaxis operations across the EMEA region. We are also pleased to welcome Jana to the top job at plista, where she will drive global momentum for our fast growing native ad business'.

Web sites: www.xaxis.com and www.plista.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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