Lake to Lead Product Research at AMC Global

Newly rebranded US agency AMC Global has appointed former MarketQuest Global CEO Mary Beth Lake as EVP, Corporate Strategy & Innovation, leading the product design and development practice.

The company, which has just rebranded and was previously known as Attitude Measurement Corporation, provides strategic research solutions for major CPG companies and pharmaceutical manufacturers.

Lake worked at Kraft Foods, using sensory and consumer research, as well as data science, for product testing and other purposes; before moving to Synovate's MarketQuest division where she served as Global CEO. She left MarketQuest in 2012 to work as a Senior Vice President at Chicago-based full service marketing and sensory research firm Peryam & Kroll Research.

AMC Global Chief Executive Ken Roshkoff comments: 'We are excited to have Mary Beth on board... With the increasing number of our clients relying on our global expertise in product development and in-market tracking, Mary Beth brings solid global technical expertise that will enhance our team's ability to meet our clients' strategic research needs'.

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.