Hearst Promotes for New Senior Research Role

US media firm Hearst Television has promoted Kevin Stuart to the new position of Vice President, Research.

Stuart has served as Corporate Research Director since 2012, based in New York and overseeing audience analysis and research across the group's 30 TV stations. Prior to this, he worked in senior research positions at Hearst's four Florida TV stations, including Orlando, West Palm Beach and Tampa; and before joining Hearst he combined roles as Director of Research and a weathercaster at WKBW-TV in Buffalo. Earlier in his career he worked at WBRE-TV in Northeastern Pennsylvania; KATC-TV in Lafayette, LA; in reporting and other roles for radio stations; and as Senior Research Consultant for the Franco Research Group.

A graduate of the University of Louisiana, he serves as Chair of the National Association of Broadcasters' Committee on Local Television Audience Measurement (COLTAM); and sits on the board of directors of the Media Rating Council (MRC), and the Nielsen Policy Guidelines Committee.

Jordan Wertlieb, President of Hearst Television, comments: 'Kevin has emerged as an industry leader in the keystone of our business. His insight from hands on experience at the local station level prepared him to provide an important voice to the industry's respected national research organizations. He is the perfect leader to help guide our stations and company into the next generation of audience data'.

The company owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million US television households; and is online at www.hearsttelevision.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.