Roy Morgan Audiences Adds Cross-Device Features

Australian researcher Roy Morgan has launched a suite of new features for its digital audience measurement platform, including measurement of cross-device uniques and new segments.

Roy Morgan Audiences will now offer clients ratings for the unique, de-duplicated reach of web sites, apps and digital campaigns across multiple devices, along with 'thousands of new audience segments' from the agency's Single Source platform.

Unique audience data can be analysed using the company's Helix Personas segments, and now also by device. Viewing can be split between desktop computer, mobile and tablet, or clients can see how many of their impressions are being seen for a second or third time on a different screen. Audience location can be analysed down to postcode level.

Chief Digital Officer Howard Seccombe comments: 'Never before has any digital audience platform offered such a detailed and accurate view of online behaviour linked to offline behaviour'.

Web site: www.roymorgan.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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