DMA Rebrands with a Focus on Data

In the US, the Direct Marketing Association is changing its name to the Data & Marketing Association, reflecting its focus on regulating and monitoring data use, and promoting guidelines for consumer data collection.

Founded in 1917, the association serves as an advocate for marketers' gathering and refining of detailed customer data; a developer of solutions for the data and marketing sector; and a network for industry participants to learn best practices and gain access to emerging solutions.

The newly named association has also announced the election of new officers and Board members, including new Chairman of the Board, Michael McLaren, who is Executive Global Group Director at Merkle; and Vice Chairman Jennifer Barrett Glasgow, Global Privacy Officer Emeritus at Acxiom. In addition, three new data and marketing industry executives have been elected to the DMA Board: Kevin Akeroyd, CEO, Cision; Luci Rainey, SVP, Consumer Marketing, Comcast; and Cory Treffiletti, VP of Marketing and Partner Solutions, Oracle Data Cloud.

DMA's Board and leadership team worked with branding experts from OgilvyOne Worldwide to devise the new name and branding - basing their discussions on member feedback and market analysis. CEO Tom Benton (pictured) comments: 'This is a fascinating time for the advertising and marketing industry, as the ability to leverage the power and insights of data has become ubiquitous to companies large and small. These steps reaffirm that DMA represents the entire marketing ecosystem of brand marketers, agencies, media companies, data companies and tech companies and is uniquely positioned to protect marketers' ability to responsibly access, exchange and refine data to improve lives and to grow the US economy'.

Web site: www.thedma.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.