SSI Partnership Extends Brazilian Panel

US-based Survey Sampling International (SSI) has partnered with Azul Brazilian Airlines to launch a new rewards program called Pontos por Opiniões, which will extend its panel membership in Brazil.

Pontos por Opiniões will be available to members of Azul Braizilian Airlines loyalty scheme TudoAzul, which currently has close to six million members. Members who enroll for the program will provide SSI clients with more access to consumer and business travelers' opinions, and add to SSI's Brazilian panel, which currently boasts more than 700,000 members. This is SSI's first loyalty program with a Brazilian company.

Bob Fawson, SSI Chief Product Officer, comments: 'SSI and Azul Airlines enjoy a shared vision to enhance the consumer journey through innovation and unique experiences. Through the Pontos por Opiniões program, TudoAzul members will experience a new way to earn points and contribute their opinions to help companies improve their offerings to consumers'.

Web sites: www.surveysampling.com and www.voeazul.com.br .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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