Market Track Hires Ipsos Veteran Lisa Lanier

In the US, pricing intelligence specialist Market Track has hired Ipsos veteran Lisa Lanier as Chief Client Officer.

Headquartered in Chicago, Market Track offers subscription-based advertising, brand and pricing intelligence solutions in North America. Clients use its services to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. Lanier (pictured) joins with more than 25 years' industry experience, and after eighteen years at Ipsos, where she latterly served as President, Client First US, charged with increasing the value of the firm's client partnerships. Before this, she led the US integration of Ipsos' InnoQuest and MarketQuest divisions to form Ipsos Marketing, and earlier with the firm, she was Chief Operating Officer of ad research arm Ipsos ASI. Lanier began her career at Market Facts (later taken over by Synovate), before joining NFO (later acquired by TNS).

In her new position, Lanier will be responsible for global client advocacy, and driving growth by ensuring client-centricity is at the core of the business. CEO Dennis Moore comments: 'Lisa has a long track record of growing and developing teams, as well as building strong client relationships through a customer-centric approach. I am confident that her background in building deep strategic partnerships will continue to drive our clients' success.'

Web site: www.markettrack.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.