Ipsos Hires and Promotions

Ipsos has announced a number of new hires and leadership promotions strengthening its global and North American teams. Debra Mason joins as CFO of Ipsos North America, Efrain Ribeiro as COO of Ipsos Interactive Services, and Pushp Kamal as Senior VP of Research Analytics for Ipsos ASI's Tracking and Equity business.

Mason joins Ipsos in New York from a similar position with Poindexter Systems, Inc., a privately held startup technology and marketing investment evaluation company. Ribeiro was most recently Global Head of TNS Access Panels and will be based in Washington, DC. Kamal was most recently Senior Vice President of Marketing Science & Strategic Services for Millward Brown.

Among the promotions, Lauren Demar, previously President of Ipsos Insight's U.S. Consumer Products, Ipsos Novaction U.S. and North American Health divisions, takes the new role of President of Global Consumer Products and Ipsos Novaction. Lisa Lanier assumes the first two of Demar's previous roles, having previously served as Senior VP of Ipsos Insight US Products in Chicago.

Two new global roles are filled: Lee Markowitz becomes Global Chief Research Officer for the new Global Consumer Products division, having previously held a similar role in North America; and Vaughn Ravenscroft is raised to Global Chief Information and Development Officer, from Senior VP for IT Development with Ipsos North America.

There are also two promotions from Senior VP to Executive VP level: David Pring at Ipsos Insight US Products and Brian Cruikshank in the Ipsos Insight Technology and Communications practice; and two from VP to Senior VP level - Brad Bane and John Carter. Bane assumes responsibility for the company's Chicago Office.

Ipsos North America is online at www.ipsos-na.com and the parent firm at www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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