Kantar TNS has launched a new concept test product called eValuateNow, on the ZappiStore research automation platform.
eValuateNow has been designed to help CPG/FMCG brands identify ideas with commercial potential, by measuring each concept's ability to drive business growth. The fully automated screening solution, which the firm claims identifies 'winning concepts' in as little as twelve hours, is now live in the US and UK, and will be rolled out in Australia, Brazil, France, Germany, Mexico and the Netherlands by the end of April, and in 29 countries in total by the end of the year.
David Lansanah (pictured), Kantar TNS' Head of Innovation and Product Development, comments: 'With so few product ideas generating incremental growth and the intense pressure for speed to market, identifying the right idea that delivers growth is a critical stage in the innovation process. eValuateNow provides a fast and efficient way of prioritising ideas that demonstrate the potential to drive incremental growth early in the innovation process'.
Web sites: www.tnsglobal.com and www.zappistore.com .