Former Twitter VP Joins Targeting Specialist Unlockd

In the US, ad targeting specialist Unlockd has appointed former Twitter APAC VP Aliza Knox as Chief Operating Officer, overseeing international expansion and global operations. She takes up her new role tomorrow.

Unlockd, which has offices in Melbourne, London and New York, rewards consumers with discounts on mobile phone bills, free data, or entertainment content in exchange for viewing targeted ads and content. Knox (pictured) joins after more than four years at Twitter, where she built and led the APAC and LATAM online sales teams and self-serve advertising business, and launched the Singapore office/APAC HQ. Before this, she spent five years at Goole, latterly as MD, Commerce Asia Pacific; and held senior roles at Visa, Charles Schwab and Boston Consulting Group. In addition, she serves on the Boards of Scentre Group (owner of Westfield ANZ) and Singapore postal service and e-commerce company SingPost, and was previously a member of the GfK Advisory Board.

In her new role, Knox will report to CEO and co-founder Matt Berriman, who comments: 'Aliza has an amazing track record of business growth and accomplishments regionally and globally. Her wealth of experience and strong relationships will be an enormous asset as we accelerate growth towards our 2025 mission to give back $500m in Unlockd value to our consumers'.

Web site: www.unlockd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.